Project Portfolio

Matthew
Ansell

Head of Projects at Ahmed Seddiqi & Sons. Luxury retail and brand environment projects delivered across the GCC — to the exacting standards of the world's most demanding brands.

Scroll

Group-level ownership.
Turnkey delivery for the
world's most demanding brands.

20+Brands Delivered
6Years
HoPHead of Projects

Every project listed here was delivered on a turnkey basis — from initial brief through design, procurement, build, and handover. Each one required managing brand relationships, local contractors, regulatory compliance, and the exacting standards of some of the world's most recognised luxury houses.

These projects were completed during my tenure leading project delivery at Ahmed Seddiqi & Sons, the GCC's foremost multi-brand luxury watch and lifestyle retailer. Not a project manager within a function — the person who led it.

Selected Work
Projects & Brands
Rolex
01
Rolex
Boutique — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Patek Philippe
02
Patek Philippe
Flagship Boutique — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Audemars Piguet
03
Audemars Piguet
Boutique — Turnkey Delivery
LocationAbu Dhabi, UAE
RoleHead of Projects
Richard Mille
04
Richard Mille
Boutique — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Chopard
05
Chopard
Boutique — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Messika
06
Messika
Jewellery Boutique — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Hublot
07
Hublot
Boutique — Turnkey Delivery
LocationAbu Dhabi, UAE
RoleHead of Projects
Breitling
08
Breitling
Boutique — Turnkey Delivery
LocationAbu Dhabi, UAE
RoleHead of Projects
Tudor
09
Tudor
Boutique — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Aesop
10
Aesop
Retail Environment — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
On Running
11
On Running
Retail Environment — Turnkey Delivery
LocationKuwait City, Kuwait
RoleHead of Projects
Orlebar Brown
12
Orlebar Brown
Retail Environment — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Gentle Monster
13
Gentle Monster
Retail Environment — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Valextra
14
Valextra
Boutique — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Seddiqi Flagship
15
Ahmed Seddiqi Multi-Brand
Watch Floors — Turnkey Delivery
LocationDubai, UAE
RoleHead of Projects
Seddiqi Flagship
16
Seddiqi Flagship
Jewellery & Fine Accessories — Turnkey Delivery
LocationSaudi Arabia
RoleHead of Projects
Seddiqi Flagship
17
Seddiqi Flagship
Architecture & Atrium — Turnkey Delivery
LocationSaudi Arabia
RoleHead of Projects

Delivering to the
standard these
brands demand.

Luxury brand environments are not conventional retail builds. Every brief arrives with brand-mandated specifications, approved contractor lists, materials sourced from specific global suppliers, and zero tolerance for compromise on the finished experience.

Role

Head of Projects at Ahmed Seddiqi & Sons — a group-level function with full ownership of project strategy, standards, team, and delivery across the entire portfolio. Full accountability from initial brief through design coordination, cost, programme, contractor management, and brand sign-off. Not a project manager within a function — the person who led it.

Scope of Delivery

Every project listed was delivered on a turnkey basis: concept coordination, design development, procurement, fit-out, FF&E, brand compliance, local authority approvals, and operational handover. No project was partially managed — full ownership from first meeting to opening day.

Market Context

The GCC operates at the intersection of global luxury standards and a uniquely demanding development environment. Delivering to Rolex, Patek Philippe, or Richard Mille brand standards across this market requires a depth of experience that only comes from sustained practice at senior level.